FUTURE IS THE FACE OF RHUDE

Grammy award-winning rap artist Future is the face of popular streetwear LA-based brand RHUDE. A first for both, being that of a global campaign for the RHUDE brand and a fashion campaign for Future, it was the perfect match for these friends to come together to create magic. Creative Director Rhuigi Villaseñor (RHUDE) incorporated a mix of Spring Summer and Fall Winter 21 pieces to bring visibility on the brands’ aesthetic and lifestyle to consumers as well as his large following. But also introducing the audience to the future of the brand by styling the campaign in a way that tells the story of the RHUDE gentleman by captivating what the brand does best by combining functionality with comfort but with sartorial polish and a streetwear edge that’s been influenced by his youth .

By showing versatility and diversity in these collections, Villaseñor was able to capture and highlight those essential wardrobe staples in various fits and fabrics. Giving insight to today’s trends that’s been reimagined in a new and modern way. With the launch of this campaign Villaseñor displays his growth over the years in this industry and with many fashion brands that have shut the doors for good this past year, RHUDE takes its next step with this unique offering.

Check out the campaign below